PRODUCT CONCEPT
TOUR
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Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
BESTSELLER
In pursuit of a better cycle
We are an independent, family-run business of cyclists, makers, and problem solvers, united by a shared mission to bring responsible adventure to a community of like-minded cyclists. Our ultralight carry solutions, born from necessity, help us take our love of cycling further and allow riders to unlock their instinct for adventure.
Our business, and how we run it, is the result of our choice to approach the world in a way that aligns with the bikepacking principles of treading lightly, building connections, and taking responsibility and ownership for all aspects of our adventures.
We are in pursuit of constant forward progress towards better adventures, for a growing community of like-minded people who share our belief that a more sustainable and cyclical approach to products and practices is our future.
We run our business with the same ethos we bring to our rides. We stand against impulse consumption, aggressive marketing and waste.
Tori Fahey / Apidura Co-Founder
BETTER BUSINSS
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
In pursuit of a better cycle
We are an independent, family-run business of cyclists, makers, and problem solvers, united by a shared mission to bring responsible adventure to a community of like-minded cyclists. Our ultralight carry solutions, born from necessity, help us take our love of cycling further and allow riders to unlock their instinct for adventure.
Our business, and how we run it, is the result of our choice to approach the world in a way that aligns with the bikepacking principles of treading lightly, building connections, and taking responsibility and ownership for all aspects of our adventures.
We are in pursuit of constant forward progress towards better adventures, for a growing community of like-minded people who share our belief that a more sustainable and cyclical approach to products and practices is our future.
FAQ
Our mission is to bring responsible adventure to a community of like-minded cyclists by creating the best technical carry solutions for exploring the world by bike.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
In pursuit of a better cycle
We are an independent, family-run business of cyclists, makers, and problem solvers, united by a shared mission to bring responsible adventure to a community of like-minded cyclists. Our ultralight carry solutions, born from necessity, help us take our love of cycling further and allow riders to unlock their instinct for adventure.
Our business, and how we run it, is the result of our choice to approach the world in a way that aligns with the bikepacking principles of treading lightly, building connections, and taking responsibility and ownership for all aspects of our adventures.
We are in pursuit of constant forward progress towards better adventures, for a growing community of like-minded people who share our belief that a more sustainable and cyclical approach to products and practices is our future.
We run our business with the same ethos we bring to our rides. We stand against impulse consumption, aggressive marketing and waste.
Tori Fahey / Apidura Co-Founder
BETTER BUSINSS
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
Function First
We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.
In pursuit of a better cycle
We are an independent, family-run business of cyclists, makers, and problem solvers, united by a shared mission to bring responsible adventure to a community of like-minded cyclists. Our ultralight carry solutions, born from necessity, help us take our love of cycling further and allow riders to unlock their instinct for adventure.
Our business, and how we run it, is the result of our choice to approach the world in a way that aligns with the bikepacking principles of treading lightly, building connections, and taking responsibility and ownership for all aspects of our adventures.
We are in pursuit of constant forward progress towards better adventures, for a growing community of like-minded people who share our belief that a more sustainable and cyclical approach to products and practices is our future.
FAQ
Our mission is to bring responsible adventure to a community of like-minded cyclists by creating the best technical carry solutions for exploring the world by bike.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
Click here to change this text. Ac non ac hac ullamcorper rhoncus velit maecenas convallis torquent elit accumsan eu est pulvinar pretium congue a vestibulum suspendisse scelerisque condimentum parturient quam.Aliquet faucibus condimentum amet nam a nascetur suspendisse habitant a mollis senectus suscipit a vestibulum primis molestie parturient aptent nisi aenean.A scelerisque quam consectetur condimentum risus lobortis cum dignissim mi fusce primis rhoncus a rhoncus bibendum parturient condimentum odio a justo a et mollis pulvinar venenatis metus sodales elementum.Parturient ullamcorper natoque mi sagittis a nibh nisi a suspendisse a.
